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Why Live Streaming Is An Experience Business Trend Worth Jumping On

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Live streaming is one of the hottest trends in digital marketing right now—but is it right for your brand? In this "All In Perspective" video, Lauren Friedman, Head of Social Business Enablement at Adobe, shares three perspectives on why live streaming is making such a big impact today:
1— She shares the perspective of brands like GE and Red Bull
2— She explores live streaming from the perspective of the consumer
3— She shares how Adobe is using live streaming as part of the experience with its customers

Learn more about how Adobe can help you achieve your goals to become and Experience Business: http://www.adobe.com/marketing-cloud.html

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